|
Back
to Binder Planning Main Page
Binder Planning Quick links:
Questions 1 - 10 Questions
11 - 20 Questions
21 - 26
1 2
3 4
5 6
7 8
9 10
1.
How long will the binder be used?
The expected life
of the binder and its contents should be fairly closely determined.
The choice of lightweight or heavy-duty materials largely depends on how
long and how much the binder will be used. The proper selection of
materials to fit the life expectancy of the binder and its contents is a
major consideration in lowering overall costs. Lightweight, less
expensive materials need not lessen the attractiveness of the binder or
company prestige. It would be wasteful to put more into the binder
than could possibly be used.
back
to top
2.
How much will the binder be used?
The
extent of use is equally as important as the duration of use in
determining the most suitable materials. A binder only occasionally
referred to with a service life expectancy of five years may have material
specifications similar to a binder that will be in use for one year but
will receive constant handling.
back
to top
3.
Under what conditions will the binder be used?
Binders
that are used in the factory for service, repair, or installation data,
for example, may be exposed to oily hands, dirt, or sharp objects not
found in an office. Binders that are used in the field, such as
sales catalogs (see easel
binders), may undergo constant handling. A parts or price
catalog, which is only occasionally referred to by the dealer, may receive
less handling and wear. The binder and its contents should be
designed to withstand the conditions and rugged use it may receive within
its lifespan.
back
to top
4.
How many copies will be issued?
Based
on the amount of work and expense involved, preparatory costs, etc., the
optimum quantity should be determined with regard to budget allocations.
This quantity should be equated to distribution needs to arrive at the
best per unit cost. If the optimum quantity and your distribution
needs are far apart, consider adding to or condensing the contents,
changing the binder selection, or altering the distribution figure.
back
to top
5.
Is the binder for customer use?
For
customer use, the overall appearance and cover design should have special
eye appeal and convey business integrity, confidence, prestige, and
stability. It should have clear backbone (spine) and front cover
identifications. It should be designed to fit standard shelving or
the average desk drawer.
back
to top
6.
Is the binder for trade use?
Binders
used by dealers, wholesalers, and jobbers should be designed for easy
handling, be practical for counter use, should incorporate quick sheet
changing, and should be indexed clearly and completely to enhance the
referencing ease.
It
should be designed to withstand conditions peculiar to particular
industries. For example: vehicle parts catalogs may be handled
in oily surroundings; catalogs used outdoors may be rain or other harmful
conditions.
back
to top
7.
Is the binder for salesmen's use?
Salesmen
need a binder that is ruggedly constructed to undergo constant use.
It should be easy to handle, and not too heavy. For product and
price reference, it should have a fast acting mechanism and be indexed.
A binder used for customer presentations should not be too bulky. Easel
display binders and sample
kits should be used when necessary.
back
to top
8.
Will the binder be used internally?
If
the binder is one that will be used within the company, such as a policy,
personnel or management manual, many of the conditions surrounding its use
and care can be controlled. Therefore, shortcuts and economies can
be made which would otherwise be inadvisable. For example: a flat or
rounded steel riveted backbone may be used, rather than a rounded steel
concealed rivet backbone.
back
to top
9.
Is the binder intended primarily for shelf reference?
For
shelf use, the rigidity of the cover and clear backbone identification are
salient considerations. Outstanding color and appropriate size are
also important. Your binder will be used if it is easy to
"spot."
back
to top
10.
Will the binder be carried frequently?
A
heavy binder frequently carried should be equipped with handles, or if
lighter weight, be compact and flexible, so that it can be inserted in a
carrying case. Cover soiling and wear from handling should be
carefully considered in selecting the most suitable material.
back to top
Binder Planning Quick links:
Questions 1 - 10 Questions
11 - 20 Questions
21 - 26
Back
to Binder Planning Main Page
|
